Krocs Torresmo Pururuca

Over 25 years ago, driven by a passion for traditional cuisine and an entrepreneurial spirit, José Luiz and Denize founded a company that would become a national benchmark in the production of pork rinds. Located in Serra Negra, São Paulo, the company pioneered the production of pork rinds in the state of São Paulo by obtaining SISP (Animal Product Inspection System) certification. This unprecedented achievement not only solidified the brand's credibility but also served as a model for the regulation and legalization of other companies in the sector throughout the state. Specializing in the production of traditional Minas Gerais pork rinds and ready-to-eat pork rinds, the company combines artisanal recipes with rigorous quality and food safety standards, earning the trust of consumers, distributors, and retailers. Today, with a modern and recently expanded plant, the company's structure was developed to triple its production capacity, meeting growing market demand and expanding its presence into new regions and distribution channels. Tradition, flavor and quality continue to be the company's pillars – now with a vision focused on the future, without losing the roots that made it a reference in pork rinds in Brazil.