Founded in 1863 in Germany, the <b>Bayer</b> Group has established itself as one of the most important and respected international companies, offering the market a wide range of products and services, covering the fields of health, agriculture and innovative materials.<br> <br>In Brazil, its history is known for over 114 years of tradition. It all began in 1896, when Bayer\s two technical consultants landed in Rio de Janeiro with a mission to raise the commercial possibilities of the young Republic. In the same year was founded the first representative of Bayer products in Brazil, Walty Lindt & Co.<br><br>The first firm Bayer\s own trade office was founded in February 1911. The Friedrich Bayer & Co., based in Rio de Janeiro, became responsible for all distribution of products in the country.