Widi Care

Widi Care: Authentic Brazilian Beauty for the World. Born from the vibrant energy of Rio de Janeiro in 2009, Widi Care transformed the passion for beauty into science. Our journey began behind the scenes in beauty salons, where we developed high-performance formulas that deliver real results. In 2016, we brought this expertise directly to your home, promising to celebrate all forms of beauty. Today, we are a powerhouse with over 300 employees (75% of them women) and a portfolio of over 150 products manufactured in-house. Our commitment is twofold: to your beauty and to the future. That's why we are 100% vegan, cruelty-free, and proud of the "EuReciclo" seal, which guarantees the environmental compensation of every package we produce. From the iconic Juba line, which revolutionized the care of curly hair, to each new launch, our mission is clear: to deliver technology and personality in formulas that respect your hair and the planet. Because for Widi Care, All Beauty Matters. And this is our science, our Brazilian truth, which has already conquered the world and is now present in countries such as Colombia, Panama, Chile, Australia, Portugal, Ukraine, and Mozambique.